The New York Times ran an article this week about a trend in social media, Personal Branding. Why not, they say, put your best self forward online. Instead of relying on a selfie or other snapshot, many people are hiring photographers to create portraits for their social media profiles on Facebook, LinkedIn, their blogs, business website, etc. I for one, LOVE this idea! In a time where we can all be pretty good photographers given the level of technology available, there is something completely different about a professional shoot. So, brand yourself. Treat yourself.